![]() The more RTT cycles there are, the longer it takes for a site to load.Īs mentioned, redirects can result in slower site load speed. The total amount of time spent in this cycle is referred to as round-trip time (RTT). The server then sends a response to the user’s request. Landing page redirects are definitely an SEO issue that cannot be ignored.Įvery time there is a redirect, it is interpreted as a user sending an HTTP request to the server. It also creates bad user experiences and makes it more difficult for search engine bots to crawl your site. Slower site speed will result in high bounce rates, and consequently less traffic to your site, fewer conversions and even sales if you are a business. During the loading time, there is nothing that is shown to the user. When there are redirects from your home or landing page, it increases the amount of time a page takes to load. ![]() An example would be a redirect from abc.com >. Have you ever used a tool like PageSpeed Insights or GTMetrix to check the performance of your site? When the analysis is complete, you may have seen a warning mentioned like ‘avoid landing page redirects’ or ‘avoid multiple page redirects’”.Ī landing page redirect can be defined as having more than one redirect from a URL to a final landing page. Tools that allow you to add redirection tools directly to your server How to fix landing page redirects on WordPress ![]() How do you then correctly implement the trailing slash? Set up direct access to non-HTML resources How do landing page redirects impact SEO?
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